creative images produce USB Marketing Toolkit for United Nations Office on Drugs and Crime

September 18th, 2009

How companies are dealing with Corruption.

Photo:UNODC:Left to Right - Maximilian Burger-Scheidlin (Austria Int'l Chamber of Commerce), Friedrich Roedler (PricewaterhouseCoopers Austria, Antonio Maria Costa and

17 September 2009 – A new publication launched in Vienna today profiles the anti-corruption policies and measures of the Fortune Global 500. The report, issued by UNODC in cooperation with PricewaterhouseCoopers, collects existing practices used to prevent corruption in some of the world’s biggest companies. It highlights a range of measures, and different approaches.

“There is no one-size-fits-all set of rules to prevent corruption, but businesses should not go below international standards contained in the United Nations Convention against Corruption”, said UNODC Executive Director Antonio Maria Costa.

Friedrich Roedler, Senior Partner of PricewaterhouseCoopers Austria, stressed that “leaders and managers must set the tone from the top by enforcing a zero-tolerance policy”.

At the launch, which included a panel discussion chaired by Haig Simonian of the Financial Times, participants underlined the need to identify good practices, and get companies to apply them. The importance of measuring compliance was also stressed. “Too often there is a big gap between what companies say and what they do, especially when large amounts of money are at stake”, said Mr. Costa.

“The private sector has a lot to lose from corruption, and has considerable leverage to stop it”, said Mr. Costa. He urged business leaders to attend the Global Forum on Fighting Corruption and Safeguarding Integrity, to be held in Doha on 7 and 8 November, as well as the third session of the Conference of States Parties to the United Nations Convention against Corruption, which will also take place in Doha, from 9 to 13 November. “This will be a golden opportunity to strengthen corporate responsibility in line with the world’s only universal anti-corruption instrument”, he said.

The UNODC Marketing Toolkit by creative images.

Having collected existing practices, the next step is to highlight good practices and have them widely applied.
Click here to see the Original Post from the UNODC website.

The full report is available on the UNODC website and on a memory stick.

Anti-Corruption Policies and Measures of the Fortune Global 500

10 tips for giving a First Class Presentation

September 17th, 2009

Many clients ask me what makes a good presentation and how to give one,They are often worried about not seeming professional. Well I think anyone can give a presentation, there are only a few simple rules and like anything if you spend valuable time preparing then anything is possible. I have compiled this list of points to give you a helping hand when you are presenting.

1. Making the presentation interesting:

Know your subject and the topic, of course you will have done your research before you begin your presentation.
Rehearse in front of yourself (try a mirror, you will see your body language), and in front of your colleagues or co-presenters.
The introduction is very important, make sure you use this opportunity to grab your audience’s attention.
Explain the main of objectives of your presentation. Give some key points that you will address and tell the audience how long the presentation will last. Make sure your presentation flows well and if you have visual aids do they support each of your points.
Your conclusion must be strong and it will give you a chance to re-emphasive anything you said in your introduction.

2. Your Confidence:

You are the expert on this topic as you have all your research material in front of you. This makes you the most knowledgeable person on your presentation in the room. You are sharing your knowledge, so have nothing to be afraid of.
Do not be tempted to say this is your first presentation or you do not normally do this. You are a professional.
If you blank out or forget something, take time to gather yourself as your audience will think it is part of the presentation.
Do not worry, you can pick up again after checking your notes or cue cards.

3. Self Presentation:

Present yourself well, smartly, dress well and feel good about yourself. Makeup and a haircut is a good idea. I know it sounds lie a cliche but guys, don’t forget to comb your hair and take a breath mint. Try and avoiding garlic or drinking the evening before.
You are as important as what you are presenting.
If you can avoid a stage or podium do so, as simply standing when your audience sits is good enough. Of course when you are public speaking a platform and the microphone is something you will have to get used to.

4. Sharpen up your voice:

It is important to remember to breathe, do not hold your breath. Breathing also helps control the volume of your voice. The shorter you become of breath the quicker you will speak, so relax and pause often. Make the speed of the presentation comfortable for you and your breathing. Change the pitch of your voice at times, this will add interest. Try to learn to listen to yourself,  you will be able to control your pitch and tone more easily. Doing this you can also avoid saying er or urm.

5. Body Language:

Your body language is important, When introducing your presentation, smile and look at the audience. Always keep eye contact and smile until your cheeks hurt! This will demonstrate you are confident. It is much more interesting to listen and support a happy person than a glum one.
Look at your audience and keep eye contact, this alone is a great method of communication. Gesture with your hands, to some this comes naturally so don’t be afraid to use this method of communication. Keep your hands out of your pockets. I would suggest a straight posture, shoulders back, you will not look tense or nervous and will feel in control also.

6. Visual aids:

Many people like to have visual aids to help with their presentation, just make sure you keep them simple and minimise the amount of words on any powerpoint slides. Use large fonts and list your key points. Colour should be used and the slides should be designed by a professional, not your assistant. Hand outs are a good idea, preferable after your presentation although they can be a good supplement whilst giving your presentation as long as you like the sound of rustling paper!

7. Terminology and acronyms:

Don’t be too arrogant with your terminology, communicate with your audience in a language they can understand.
Keep your phrases and “tech” talk to a minimum and explain each acronym, just in case someone is not familiar with it. You can then continue with the acronym for the rest of the presentation.

8. Nervous:

If you put in the effort in the points we have spoken about, then this will reduce your nervousness. A good warm up is to take a few deep breaths as it will help pace yourself. 
Make sure you eat before you present, nerves come from a rise in adrenalin, eating and /or brief exercising can counteract this. Think positive as this will pep you up, think of three reasons why the audience should listen to you.
Don’t be nervous or shy, the audience are waiting to learn something from you. They are not waiting for you to make a mistake or slip up.
If there is a software or hardware glitch, with any luck someone else can deal with the problem whilst you can continue.

9. Question time:

Try to think of some sample questions and see how you deal with them. If you can refer a question back to something you have said in your presentation, then that will be even better, but don’t sound condescending, the questionee may have missed that point.
If someone answers a question you cannot answer, either direct the questionee to a colleague that is better equipped in that area or ask if you can come back to this in more detail after the presentation, then go to them with a colleague.

10. Wrapping the presentation up:

When you are wrapping up, thank your technical assistant especially if you don’t know them and of course your co-presenters, then finally thank the audience for their patience and for listening.

Copyright © 2009 creative images sro.

Not just plain old text please

September 14th, 2009

Someone told me this week what a perfect blog should be;

It will have good content, lots of readers and should be completely text, text, content and text… with a very limited graphical interface! His reasoning? That graphics slows the whole reading and communication process down.

just plain old boring text? Liven it up!

Well, I have to say I disagree with the last part of that, probably down to the fact of my design background you say or my love of a good picture.
For sure a blog needs to have great content otherwise no one would be interested to read it, having a massive amount of readers is fabulous too, but everyone has to start somewhere!

A graphical interface is very important as it is the window to your soul, it communicates life and depth to your potential clients, business partners and peers. A slick, visual representation of you or your company is what is needed and it doesn’t need to be complex or intricate. Often the best design is the simplest.

Brand isn’t everything but it does unify who you are and what you would like to say. People recognise your “home” and get used to the feeling they get when they are there. Of course your content must be interesting as your readers will always have the opportunity to take a feed and view the content however they like anyway.

I prefer to go directly to websites, blog’s and forums, then I can get a feel of who they are and what they are trying to say to me. A text canvas always looks a little daunting to say the least. It reminds me of studying, it feels already like boring content before I have even started to read it. Sure headlines draw you in and are incredibly important but without a little softening even the best headlines can get lost in a sea of words.

In this day and age the graphical interface doesn’t really slow things down unless you have let loose some sort of neanderthal designer who doesn’t know a giff from a gaff!

My suggestion, keep your blog simple, clear, precise and if you can beautiful.

Copyright © 2009 creative images sro.

Getting More From Social Media Marketing

September 11th, 2009

By John Jantsch,


I’m covering some overarching advice today as I believe small business owners and marketers need to think strategically about social media use, perhaps before they ever start to discuss tactical use.

1) Integrate – Don’t treat your social media activity as something separate from your other marketing initiatives. Feature links to your social media profiles in your email signature, on your business cards, in your ads, and as a standard block of copy in your weekly HTML email newsletter. In addition, make sure that links to your educational content are featured prominently in your social media profiles and that Facebook fan page visitors and blog subscribers are offered the opportunity to subscribe to your newsletter and attend your online and offline events. Make your social media profiles a part of your address copy block and you will soon see adding them to all that you do as an automatic action.

2) Amplify – Use your social media activity to create awareness for and amplify your content housed in other places. This can go for teasing some aspect of your latest blog post on twitter or in your Facebook status, creating full blown events on Eventful or pointing to mentions of your firm in the media. If you publish a bi-weekly newsletter, in addition to sending it to your subscribers, archive it online and tweet it too. You can also add social features to your newsletter to make it very easy for others to retweet and share on social bookmark sites such as and. I would also add that filtering other people’s great content and pointing this out to your followers, fans and subscribers fits into this category as it builds your overall reputation for good content sharing and helps to buffer the notion that you are simply broadcasting your announcements. Quality over quantity always wins in social media marketing.

3) Repurpose – Taking content that appears in one form and twisting it in ways that make it more available in a another, or to another audience, is one of the secrets to success in our hyperinfo driven marketing world we find ourselves. When you hold an event to present information you can promote the event in various social media networks and then capture that event and post the audio to your podcast, slides to Slideshare, and transcript as a free report for download. You can string 5 blog posts together (like this series) and make them available as a workshop handout or a bonus for your group. Never look at any content as a single use, single medium, act.

4) Lead generate – So many people want to generate leads in the wide world of social media, but can’t seem to understand how or have met with downright hostile reactions when trying. Effectively generating leads from social media marketing is really no different than effectively generating leads anywhere – it’s just that the care you must take to do it right is amplified by the “no selling allowed” culture. No one like to be sold to in any environment – the trick is to let them buy – and this is even more important in social media marketing. So, what this means is that your activity, much of what I’ve mentioned above, needs to focus on creating awareness of your valuable, education based content, housed on your main hub site. You can gain permission to market to your social media network and contacts when you can build a level of trust through content sharing and engagement. It’s really the ultimate two step advertising, only perhaps now it’s three step – meet and engage in social media, lead to content elsewhere, content elsewhere presents the opportunity to buy. To generate leads through social media marketing, you need to view your activity on social sites like an effective headline for an ad – the purpose of the headline is not to sell, but to engage and build know, like and trust – it’s the ultimate permission based play when done correctly.

One glaring exception to this softer approach for some folks is twitter search. I believe you can use twitter search to locate people in your area who are asking for solutions and complaining about problems you can solve and reach out to them directly with a bit of a solution pitch. People who are talking publicly about needing something are offering a form of permission and can be approached as more of warmed lead. The same can also be said for LinkedIn Answers – if someone asks if “anyone knows a good WordPress designer”, I think you can move to convincing them that you are indeed a great WordPress designer.

5) Learn – One of the hangups I encounter frequently from people just trying to get started in social media marketing is the paralysis formed when they stare blankly at twitter wondering what in the world to say. The pressure to fill the silence can be so overwhelming that they eventually succumb and tweet what they had for lunch. If you find yourself in this camp, I’m going to let you off the hook – you don’t have to say anything to get tremendous benefit from social media participation. If I did nothing more than listen and occasionally respond when directly engaged, I would derive tremendous benefit from that level of participation. In fact, if you are just getting started this is what you should do before you ever open your 140 character mouth. Set up an and subscribe to blogs, visit social bookmarking sites like and delicious and read what’s popular, create custom twitter searches for your brand, you competitors, and your industry, and closely follow people on twitter who have a reputation for putting out great content. And then just listen and learn. If you do only this you will be much smarter about your business and industry than most and you may eventually gain the knowledge and confidence to tap the full range of what’s possible in the wild and wacky world of social media marketing.

John Jantsch

Article from John Jantsch who has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.

John Jantsch is a marketing and digital technology coach, award winning social media publisher and author

of “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide” published by Thomas Nelson, with foreword by Michael Gerber, author of The E-Myth and afterword by Guy Kawasaki.

He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network.

How safe is your personal data?

September 10th, 2009

To give you an example of the answer to the question, how safe is my personal data? I was reading a blog today that caught my eye. In that blog the author offers a “follow me” on Twitter, when I click on the link I am forwarded to his twitter page, on twitter he has a tweet which says something else that interests me further, I then click on the tweet’s link which directs me to the Author’s “facebook business page” which has over 2704 fans… and I can see all these fans… as the preferences allow me too.

Is this a way for me to find out who his clients are? Should he be worried? Does he realise this?

In facebook you cannot contact these people directly however from their profiles or their restricted information we already know a lot about them…
Most people do not check their security settings on facebook thus you can often see a lot about a persons profile and who their friends are. Often they will have some information, for instance a weblink – and following this takes you to that person (if you use your common sense and click on contact and find out who it in or behind that company.) Then you have direct contact details to that person.

Interesting or scary?

Copyright © 2009 creative images sro.

The world of OCC

September 10th, 2009

Picture this…

a place where business user’s pop in to have a chat and catch up with all the latest “tips” Not just the headlines but what is under the hood.

Today we have a massive influx of information before us, sifting through the net can take hours so to find something compelling and informative that hits the spot, whether it be of interest or of direct help to your business you are not going to find it in two minutes.

Most entrepreneur’s, business professionals and amateur experts simply don’t have time for their day to day job, let alone the time to find new information that could help them save time and/or money, or even to keep them ahead in the world of business… perhaps many of them read the Financial Times or listen to business news or perhaps have a team of savvy experts feeding them info? The one thing in common that they have however is that they crave the information that will make their job easier, quicker and more successful.

With the introduction of Facebook, Twitter and alike the information highway has become ever more broader and increasingly diverse. So how can the decision makers, the heads of industry, the high flyers, the white and blue collar workers find the pieces of the industry puzzle that will give their job and more importanty their companies the knowhow and potential to make the grade in todays competitive environment.

Perhaps the solution lies in a place where information can be found. There are thousands of really good pieces of advice, the tips from our peers that often get lost or are not noticed.

I would like to create a superblog of sorts that would give advice and help professional people in their day to day life… somewhere they can always find the latest information… the information that can streamline their business, save them time, brighten their gloomy day, tell them what programs they should be utilising individually or in their companies, which and who are the type of staff they should be employing and what is the latest communication trend that they may be missing…

Once you have this type of portal with information updating every hour, you can slowly and carefully introduce other aspects into your portal such as product placement, perhaps advertising, but more importantly… you are now open to take the next step to Online Community Communications with one of the most powerful user groups. The Business Community.

You may also be thinking where would all this information come from and how could you manage it….?
The most important thing is to decide how to utilise the site once you have the traffic business craves..

 Next step? Lets see.

Copyright © 2009 creative images sro.